4

Designing a Measurement Scale for E-Reputation

Year:
2015
Language:
english
File:
PDF, 228 KB
english, 2015
16

Guest Editors’ Introduction

Year:
2017
Language:
english
File:
PDF, 362 KB
english, 2017
17

Impact of Cross-Channel Strategy on Brand's Commitment

Year:
2016
Language:
english
File:
PDF, 428 KB
english, 2016
20

A New Strategy for Customer Engagement: How Do French Firms Use Social CRM?

Year:
2013
Language:
english
File:
PDF, 180 KB
english, 2013